The Story of the Winklebag

In the good old days they used to sell pints of shrimps, jellied eels, cockles
and winkles from wooden barrows outside many London pubs. This lovely
grub was usually dressed with vinegar and served in paper bags.

The clever winkle sellers understood the value of promotion and used local
printers to produce their bags, often decorated with poems, hymns or popular
songs to help them stand out from their rivals.

The big boys – book- and newspaper printers – looked down on these small
printers and ‘winkle-bag printer’ became an insult. But the jobbing printers
provided a valuable service, producing quality material in short runs and at
a reasonable cost.

Just like us. Except we’re a bit more cheerful than the bloke in the picture.